2016 实践营 2016 Camp

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2016年宝马青年实践营是这个主题活动的第一年。本届以城市中心的未来出行为主题,重点关注出行领域的创新。本次实践营的任务为从出行的角度探索如何通过创新应对现有挑战,并在未来出行理念及技术发展趋势下,如何满足不断变化的出行需求,以及如何保持城市中心的活力,使之继续健康、可持续地发展。2016年宝马未来出行青年工作坊以北京市的三里屯地区为背景场地。三里屯地处北京CBD的辐射区,是北京最具特色的国际时尚文化街区。写字楼群、各具特色的商圈与住宅小区赋予区域多种功能、高度的多样性和混合性。来自世界各地的资源、人群与文化于此交汇、碰撞,呈现出巨大的活力与旺盛的生命力。本次工作坊的场地面积约2.4平方公里。场地内多家中央、市、区属机关、工厂、商店、学校、部队等企事业单位云集于此,还有数个外国驻华使馆。
The “BMW Next Mobility Youth Camp” is a three-year program launched in September 2016. The task of the camp is to explore how to cope with existing challenges through innovation from the perspective of travel, how to meet constantly changing demands on travel and how to maintain vitality of city centers and allow them to enjoy healthy and sustainable development continuously with next mobility ideas and the trend of technical development. 2016 BMW Next Mobility Youth Camp selected Sanlitun Village in Beijing as the background site. In this international cultural fashion block with distinctive characteristics of Beijing, multiple functions and various kinds of people gather there, helping injecting great energy and vigorous vitality. Nevertheless, young and huge attraction in Sanlitun area also brings increasing stress to its transportation and environment. Sanlitun, which is located within the radiation zone of Beijing CBD area, is the most featured international cultural fashion district. Office buildings, distinctive business areas and residence communities endow this district with multiple functions and high diversity and miscibility. Resources, crowds and cultures from all over the world meet and mingle here, which present huge vigor and vitality. Occupying an area of 2.4 sq.km. Many central, municipal and district authorities, factories, stores, schools and armies and other enterprise and public institutions as well as a couple of foreign embassies are located in this area.

第一阶段:初步方案提交与行动宣言征集
Phase One: Submission of Preliminary Proposals and Responsibility Claims
第一阶段,实践营面向各大高校团队及35岁以下的青年工作者广泛征集初步概念方案。自2016年9月19日活动正式启动到2016年10月23日第一阶段方案提交截止,共收到概念方案100余份。专家专家评委根据初步方案筛选出十支团队,进入第二阶段的活动。与此同时,实践营还面向社会征集未来出行行动宣言,活动共收到了近10万人关注。
During Phase I, preliminary conceptual proposals were collected targeting at various university teams and youth professionals under the age of 35. The duration for submitting plan of Phase I is from September 19, 2016 to October 23, 2016, and a total of more than 100 proposals was received. Experts then screened out 10 teams based on the preliminary proposals to join the camp in Phase II. Meanwhile, a call for next mobility responsibility claims was launched, which attracted nearly100 thousand people.

第二阶段:五天现场实践营
Phase Two: Five-day On-site Youth Camp
在实践营第二阶段,十个入围团队齐聚三里屯,开展了实地考察、与当地居民和政府访谈,并聆听相关领域专家的启发性讲座等。在此基础上,十支团队继续完善方案,在最后一天提交和展示最终成果。专家评委将根据各团队所提交方案进行了评选。
During Phase II, ten teams that made to the second round gathered at Sanlitun, and conducted activities such as site visits, interview with local residents and government. Experts also gave inspirational lectures to the group. Based on the new information and ideas, the ten groups refined their proposals and presented their final version at the last day of the camp, which was reviewed by the experts. The proposals submitted are distinctive, innovative, and embodies sustainable concepts. Due to the high quality of the proposals, two “Special Nomination Award” were added on site to recognize and reward the excellence demonstrated.

实地考察与访谈
Site visit and Interviews with Locals
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每日一课
Daily Lectures
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参访宝马培训中心
Visit to the BMW Trainning Center
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团队合作与互动
Group Work and Team Building

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最终汇报与专家评审
Presentation of Final Proposal and Review by Experts
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第三阶段: 颁奖典礼
Phase Three: Awarding Ceremony
在第三阶段的颁奖典礼上,BMW为获得青年实践大奖及单项奖的团队提供了更大的舞台,四个在媒体、朝阳区政府以及BMW高层面前展示了获奖方案。
At the awarding ceremony, BMW provided a greater platform for the winning teams. The top four presented their future mobility plan for Sanlitun to the media, Goverment of Chaoyang District, as well as the Management of BMW China.图片19.jpg

第四阶段: 获奖团队赴德国交流
Phase Four: Visit to Germany for Award-winning Teams
2016年12月中旬,部分获奖团队代表同专家一起前往德国慕尼黑进行为期一周的交流。慕尼黑是德国南部最重要的经济中心,亦是BMW公司总部所在地。代表团的成员分别与BMW总部交通专家及慕尼黑工业大学教授开展了交流和讨论,参观了BMW世界和BMW博物馆,也领略了这座城市美丽的自然风光和冬日浓郁的节日氛围。
In Mid-Dember 2016, representatives from the award-winning teams, as well as some of the experts for the camp were invited to visit Munich. As a major center of business and tourism in Germany, Munich is also home to the BMW Group. The delegation had exchange sessions with transportation experts from BMW Headquarters and Technical University of Munich (TUM), and visited the BMW Welt and the BMW Museum. They also enjoyed the natural beauty of the city, and its cosy atmosphere of winter holidays.图片5.jpg