The “BMW Next Mobility Youth Camp” is a three-year program launched in September 2016. The task of the camp is to explore how to cope with existing challenges through innovation from the perspective of travel, how to meet constantly changing demands on travel and how to maintain vitality of city centers and allow them to enjoy healthy and sustainable development continuously with next mobility ideas and the trend of technical development. 2016 BMW Next Mobility Youth Camp selected Sanlitun Village in Beijing as the background site. In this international cultural fashion block with distinctive characteristics of Beijing, multiple functions and various kinds of people gather there, helping injecting great energy and vigorous vitality. Nevertheless, young and huge attraction in Sanlitun area also brings increasing stress to its transportation and environment. Sanlitun, which is located within the radiation zone of Beijing CBD area, is the most featured international cultural fashion district. Office buildings, distinctive business areas and residence communities endow this district with multiple functions and high diversity and miscibility. Resources, crowds and cultures from all over the world meet and mingle here, which present huge vigor and vitality. Occupying an area of 2.4 sq.km. Many central, municipal and district authorities, factories, stores, schools and armies and other enterprise and public institutions as well as a couple of foreign embassies are located in this area.
Phase One: Submission of Preliminary Proposals and Responsibility Claims
During Phase I, preliminary conceptual proposals were collected targeting at various university teams and youth professionals under the age of 35. The duration for submitting plan of Phase I is from September 19, 2016 to October 23, 2016, and a total of more than 100 proposals was received. Experts then screened out 10 teams based on the preliminary proposals to join the camp in Phase II. Meanwhile, a call for next mobility responsibility claims was launched, which attracted nearly100 thousand people.
Phase Two: Five-day On-site Youth Camp
During Phase II, ten teams that made to the second round gathered at Sanlitun, and conducted activities such as site visits, interview with local residents and government. Experts also gave inspirational lectures to the group. Based on the new information and ideas, the ten groups refined their proposals and presented their final version at the last day of the camp, which was reviewed by the experts. The proposals submitted are distinctive, innovative, and embodies sustainable concepts. Due to the high quality of the proposals, two “Special Nomination Award” were added on site to recognize and reward the excellence demonstrated.
Site visit and Interviews with Locals
Visit to the BMW Trainning Center
Group Work and Team Building
Presentation of Final Proposal and Review by Experts
Phase Three: Awarding Ceremony
At the awarding ceremony, BMW provided a greater platform for the winning teams. The top four presented their future mobility plan for Sanlitun to the media, Goverment of Chaoyang District, as well as the Management of BMW China.
Phase Four: Visit to Germany for Award-winning Teams
In Mid-Dember 2016, representatives from the award-winning teams, as well as some of the experts for the camp were invited to visit Munich. As a major center of business and tourism in Germany, Munich is also home to the BMW Group. The delegation had exchange sessions with transportation experts from BMW Headquarters and Technical University of Munich (TUM), and visited the BMW Welt and the BMW Museum. They also enjoyed the natural beauty of the city, and its cosy atmosphere of winter holidays.